News at a Glance
Bold Metrics and Mizzen+Main partner to redefine the fit of performance menswear using AI-driven sizing solutions. Customers can now easily find their ideal size and preferred fit, reducing bracketing and improving conversion rates.

• – Bold Metrics, an AI company specializing in advanced sizing solutions for the apparel industry, has partnered with Mizzen+Main, a performance menswear company, to redefine the fit of performance menswear.
• – Through this collaboration, Mizzen+Main customers can now utilize Bold Metrics’ AI-driven Smart Size Chart to quickly and accurately find their best size and preferred fit.
• – The Find My Size solution, powered by Bold Metrics’ AI technology, allows shoppers to determine their ideal size based on over 50 unique body measurements.
• – The AI system takes into account garment data on a per-style basis to provide accurate size recommendations and indications on how the garment will fit across critical points of measure specific to each style.
• – By eliminating the guesswork in finding the right size and considering individual fit preferences, Bold Metrics aims to reduce bracketing and increase conversion rates while lowering return rates.
• – Bold Metrics’ AI sizing solutions have been assisting apparel brands and retailers since 2017, helping boost conversion rates, reduce return rates, and improve sustainability efforts.
• – The partnership between Bold Metrics and Mizzen+Main represents a significant step forward in the apparel industry, revolutionizing the way customers find their perfect fit and enhancing the overall shopping experience.

Bold Metrics and Mizzen+Main Partnership: Redefining the Fit of Performance Menswear

Bold Metrics, an artificial intelligence (AI) company specializing in advanced sizing solutions for the apparel industry, has partnered with Mizzen+Main, a performance menswear company, to redefine the fit of performance menswear. Through this collaboration, Mizzen+Main customers can now utilize Bold Metrics’ AI-driven Smart Size Chart to quickly and accurately find their best size and preferred fit.

The Find My Size Solution

The Find My Size solution, powered by Bold Metrics’ AI technology, allows shoppers to easily determine their ideal size based on over 50 unique body measurements. By creating a digital twin of each shopper through a simple survey, the AI system takes into account garment data on a per-style basis to provide accurate size recommendations. Additionally, the system provides indications on how the garment will fit across critical points of measure specific to each style.

The Impact on the Apparel Industry

According to Statista, it has been shown that 48% of shoppers struggle with sizing options when they are not clear, and 26% face difficulties when they are unfamiliar with a brand. By eliminating the guesswork in finding the right size and considering individual fit preferences, Bold Metrics aims to reduce bracketing (when shoppers purchase multiple sizes) and increase conversion rates while lowering return rates.

The Importance of Fit and Customer Satisfaction

Daina Burnes, CEO of Bold Metrics, emphasizes the importance of fit in achieving comfort: “Mizzen+Main blends performance and comfort, and there’s nothing more essential to comfort than fit.” By leveraging AI technology, Bold Metrics enables customers to trust that their purchases will fit well, resulting in improved customer satisfaction and confidence in their buying decisions.

The Benefits of Bold Metrics’ AI Sizing Solutions

Bold Metrics’ AI sizing solutions have been assisting apparel brands and retailers since 2017. Their technology helps boost conversion rates and average order value, reduce return rates, enable data-led technical design, and improve sustainability efforts. By connecting shoppers with their best size and preferred fit accurately and easily, Bold Metrics eliminates sizing uncertainty in the world of apparel eCommerce.

Revolutionizing the Shopping Experience

This partnership between Bold Metrics and Mizzen+Main represents a significant step forward in the apparel industry, where fit is a crucial factor in customer satisfaction. By leveraging AI technology, both companies aim to revolutionize the way customers find their perfect fit, ultimately enhancing the overall shopping experience.

About Bold Metrics

Bold Metrics is an AI company that specializes in advanced sizing solutions for the apparel industry. Their AI-driven Smart Size Chart enables shoppers to find their best size and preferred fit accurately and easily. By removing sizing uncertainty, Bold Metrics empowers apparel brands to make better-informed business decisions and improve customer satisfaction. To learn more about Bold Metrics and their AI solutions, visit boldmetric.com.

You may also like to read:

• BigID Introduces Native AI Support for Revolutionary Data Management and Security
• Brillio and Google Cloud Collaborate to Revolutionize Financial Services and Healthcare with Generative AI
• FatBrain AI Partners with Appulate to Revolutionize Insurance Sales

In Conclusion

The partnership between Bold Metrics and Mizzen+Main brings forth a new era of performance menswear fit. With the help of AI technology, customers can now confidently find their ideal size and preferred fit, reducing bracketing and improving conversion rates. This collaboration showcases the importance of fit in achieving comfort and customer satisfaction in the apparel industry.